Three free classes on evaluating a franchise
Almost fifty years in business. More than four decades on the franchisor's side of the table.
For three classes, that seat is yours.
Greg Muzzillo founded Proforma and has spent more than four decades as a franchisor. In three short classes, he shows you how a franchisor thinks and sells, so you can evaluate a franchise before you sign anything.
Free, no brand pitch, no sales call.
- Started Proforma in 1978 with about $200
- Franchisor for more than four decades
- Former board member, International Franchise Association
- Named by Inc. as the founder behind 26 of the 2024 Inc. 5000 companies
What the other side of the table already knows
When you sit down to buy a franchise, the person across from you has had that same conversation hundreds of times. You're having it for the first time.
That gap has nothing to do with how smart you are. It comes down to knowing which questions matter, in what order to ask them, and what the answers actually mean. Greg has spent more than four decades on the side that presents the opportunity.
These three classes hand you that set of questions, so you can use them before you sign, not after.
The three classes
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Class 1
You're not indecisive. You have no criteria.
Why more research never made you feel ready, and what an actual decision criterion looks like when you use one.
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Class 2
The brand is not the business.
How to see the business behind the brand, including the owner's typical day and the cost that never goes away. And why some of the most popular brands are the hardest to own.
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Class 3
What you sign today, you live with for ten years.
The territory almost nobody teaches, covering renewal, resale, exit and succession, and the questions to ask before you sign an agreement that runs a decade.
Three classes, under 20 minutes each. Watch them in one sitting, or one a day. The order is yours to pick.
Send me the three classes
Free. Nothing is sold in the classes, no brand is recommended, and we make no earnings claims.
Who is teaching
More than four decades as a franchisor. Founder of Proforma. Former board member of the International Franchise Association. Many of the owners he brought into franchising had never worked in their industry before. Greg Muzzillo has sat in every chair at that table except one: yours.
These three classes are what he would tell you if you were sitting across from him, before you signed.
Selling franchises is not where his focus is today. He advises, and no brand is being recommended to you here. These classes are simply how this decision looks from the inside, shown to you while you can still act on what you see.
What this is not
No brand is being sold on this page, and nothing is sold in the classes. There is no call scheduled at the end and no brand you will be pointed toward. Cost, process, risk and the questions that protect you, and that's the whole scope.
- No brand recommended
- No call at the end
- Nothing sold in the classes
- No earnings claims
